Colin Firth's ex-wife has launched a blistering attack on Gwyneth Paltrow for appearing in an advert for a luxury housing complex in Israel.
Livia Giuggioli, 56, revealed she had cancelled Paltrow’s planned visit to her farm, as she blasted her participation in the ad campaign as "disgusting" in an Instagram video posted on Friday.
The mother-of-two is backing a boycott of Israel amid the ongoing humanitarian crisis in Gaza.
In her clip, pro-environmental fashion campaigner Ms Giuggioli said: “I just cancelled Gwyneth Paltrow... She was supposed to come to the farm in a couple of weeks’ time on a tour, a soil-to-fork farm experience, and we just cancelled her because what she did is completely unacceptable.”
Ms Giuggiolo runs Quintosapore, a sustainable farm on the border of Tuscany and Umbria, which she co-founded with her twin brothers, Alessandro and Nicola.
She was married to British actor Firth for 22 years from 1997 to 2019, and they share two sons Luca, 25, and Matteo, 22.
Firth famously appeared alongside Paltrow in the Oscar-winning film Shakespeare in Love, and is still closely linked with the farm.
Ms Giuggiolo added: “Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege.
“How detached are you from reality? You’re either so detached that you need to be cancelled, because you live in another world.
“Or you’re actually a really, really nasty person. Or you are stupid. Which are you, Gwyneth Paltrow?”
Paltrow's advert shows her rising from bed in her New York home, jogging in Central Park and preparing for her day as she lists the benefits of living near a park.
As she gets into a taxi, she tells him to take her to 51 Park.
"New York?" he asks.
"Herzliya, Israel," she responds, before turning to viewers: "There’s a reason the world’s most iconic buildings are by a park.”
The advert drew the ire of pro-Palestine supporters, who have sharply criticised her on social media.
One user on X wrote their opinion: "Total moral degradation. While children in Gaza face genocide, starvation, and daily massacres, Gwyneth Paltrow is busy promoting luxury apartments in Israel. No conscience, no ethics just pure complicity with an occupying regime. Absolutely repulsive."
Another posted: "Disgusting woman. Anything for a bit of extra cash I guess."
A third added: "It's so funny that Gwyneth Paltrow's Israeli luxury condo ad is entirely filmed in New York. If Israel's such a nice place to live then why is she jogging in Central Park?"
But not all comments were critical. One X user posted: "I honestly feel like Gwyneth Paltrow's Israeli real estate ad is the bravest thing I've seen a celebrity do since JKR sent out her famous 'Dress however you want' tweet.
"Gwyneth knew what the west's hysteria over Israel is like and how much backlash she'd get. She did it anyway, and she's not desperate for money. It was a statement."
Another person said: "What is absolutely tone deaf is the automatic vilification of anyone who touches Israel."
