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The Independent UK
The Independent UK
National
Emma Elsworthy

Coffee and sat navs now viewed as necessities as line blurs with luxury items

Holidays abroad, subscription TV and a nice car are considered luxuries, while central heating, sat navs and coffee are seen as necessities, according to research.

Other things we feel we would struggle to live without now include smart phones, high-speed broadband and microwaves.

A cup of tea, dishwasher and an ‘I love you’ to warm the heart also made the list of necessities.

The luxuries list features gaming consoles, jewellery and takeaways.

Vincent Reboul, managing director, Hitachi Capital Consumer Finance, which commissioned the study of 2,000 adults, said: “The research uncovered our spending priorities, and how much we are prepared to shell out on every day essentials compared to one-off treats.

“But a clear theme emerged from the research – while we all crave ‘things’, it is just as important to have the time off work to enjoy them, and people to enjoy them with.”

The research revealed smart phones, sophisticated laptops and social media to be among millennial’s essentials.

But the older generation said they could not get by without regular holidays, online banking and spectacles.

More than half considered holidays abroad their ultimate luxury. But for the more surprising essentials, five per cent said MP3s, a household cleaner and gym membership were vital in their lives.

Four in ten felt it was an upmarket car such as an SUV and one quarter considered it to be an electric car. So fittingly enough, one third thought a garage big enough for two cars was the dream indulgence.

For a respective third, it was sporting season tickets, games consoles, spray tans and acrylic nails.

It also emerged the average adult will spend £2,142 each year on the things they could not live without – but splash a comparable £955 on more extravagant buys.

One in ten adults admitted to splashing out over £500 on necessities per month and the same percentage will spend between £200 and £500 on luxuries.

For nearly half of those surveyed via OnePoll.com, television and central heating were things they would simply hate to be without and many said the same for their car, coffee and high-speed broadband.

For luxuries vs necessities, eight in ten considered a luxury to be something which you can easily do without on a daily basis – while just over half defined a necessity simply as anything which makes the running of day-to-day life easier.

Vincent Reboul added: “The line between what we perceive to be luxuries and necessities is becoming increasingly blurred, especially with the prevalence of technology and gadgets becoming a must-have rather than nice-to-have.

"In fact, the majority of items deemed to be essential to our lives all revolve around technology – showing just how the needs and priorities of consumers are shifting.”

Brit’s top twenty luxuries 

Brit’s top 20 necessities 

SWNS

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