Co-op has unveiled its Christmas advert which will premier on TV this weekend.
It features a brass band playing some festive music.
The opening scene sees a woman arriving home from work late at night, her child is asleep in bed and her partner is waiting up for her.
She surprises him with a box of Co-op’s Irresistible Mince Pies.
They enjoy a moment together eating their late-night treat but then they're interrupted when their little girl wakes up and appears at the door.
The ad ends with the woman soothing her little girl with a cuddle, all the while the brass band plays.
Ali Jones, Customer Director at Co-op, said: “Our Christmas ad shows the real and honest moments shared by our customers and members in the lead up to Christmas. As a convenience retailer, we’re often at the heart of the community and are proud to support so many local causes across the UK through the sale of our own-brand products and services at Christmas and all year round.
"This isn’t about grand, big-budget gestures but aims to show touching moments between families and the central role food plays in that while communicating that every time a Co-op product is bought, thousands of community groups receive funding.”
Co-op's Christmas advert will premier on ITV on Sunday night, in an ad break for I'm A Celeb.
The ad will also be accompanied by a 50-second online version, a six-second version and reactive digital and outdoor ads.
Director Stacey Wall, said: “It was an honour and a privilege to work with Lucky Generals on such an elegant and simple idea for Co-op. The commitment and support Co-op provides to the communities they serve added truth to a spot intended as a Christmas card from Co-op to the UK.
“Once I heard the talented and kind members of the BTM Brass Band playing their version of the classic Pogues track, I knew all I needed to do was stay out of the way and make certain the cameras were rolling.”
