Walkers has just brought back its Christmas-flavoured crisps with the usual turkey and ham joining last year's surprise addition - Brussels sprouts.
And last year Iceland decided to sell crisps which taste like a Christmas tree.
Not to be outdone, the Co-op has just launched its own range of 2019 Christmas crisps - with some unusual choices.
They are selling pigs in blankets, fair enough, as well as spiced honey carrot and parsnip vegetable crisps.
But what's really got people taking is the Cornish Cauliflower Cheese flavour.
Lucy Frodsham, senior product developer at Co-op, said: “Cauliflower Cheese is one of those classic Christmas dinner sides that gets everyone excited for the big day, so we knew combining it with one of Britain’s favourite snacks would make our Irresistible Cauliflower Cheese Crisps a hit with shoppers.
“Seasoned with real cauliflower and indulgent Cornish Cheddar, these hand-cooked snacks are perfect for sharing and are sure to be a seasonal staple at parties and get-togethers this festive period.”
Comedian Paddy McGuinness is among those not convinced by the combo.
He tweeted: "Cauliflower? Crisps? Together in my mouth? Not on my watch!!! #wrongcrispflavours"
The crisps cost £1.70 for 150g and are set to be as controversial as last year's Co-op creation - the roast potato crisp.
