CNN is to embark on a major revamp and expansion of its international digital and TV business news with the global roll-out of its CNNMoney brand.
CNN International is to roll-out the CNNMoney brand globally, which is firmly established in the US, including rebranding its flagship business shows.
The network has made Richard Quest, who is one of its most recognisable global faces of business coverage, editor-at-large of the global expansion of CNNMoney.
Flagship weekday business programmes The Business View with Nina dos Santos and World Business Today will be rebranded as CNNMoney View with Nina dos Santos and CNNMoney with Maggie Lake.
Richard Quest’s Quest Means Business will retain its name, but on-air CNNMoney branding will feature heavily.
Digital expansion of the brand beyond the US will also include Quest’s show being extended to a new digital video series as well as a daily e-newsletter timed to the open of Asian markets.
“[We are] uniting our portfolio of US and international business reporting under the CNNMoney brand,” said Mike McCarthy, general manager of CNN International.
CNNMoney already employs about 150 staff internationally.
The roll-out of the brand will see a recruitment drive across bureaux with new editors, writers, programmers and video producers in London, Dubai, New Delhi and Hong Kong.
“We now offer an even more compelling product to globally minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world,” said McCarthy.
