Broadcasters may be buzzing about the potential of second-screen mobile and tablet apps for viewers to use while watching their shows, but they are not forgetting that first screen. Business and financial news channel CNBC has launched its first connected TV app in Europe, the Middle East and Africa.
CNBC Real-Time TV App serves up a variety of content, including video interviews and market analysis; live data from the London Stock Exchange, NYSE, NASDAQ and the Deutsche Börse; and a personalised portfolio feature to keep tabs on up to 30 individual stocks at once.
The app is available for connected TV products from Panasonic, Philips and Samsung in the EMEA region, as well as through Virgin Media's app-capable set-top box in the UK.
"CNBC's Real-Time TV App is the latest tool in an unparalleled suite of digital products that makes the real-time data, news and analysis that investors care about, available to them across multiple platforms," says CNBC's vice president of distribution Justine Powell in a statement.
That's presumably investors sitting at home getting their business intelligence through their TV set, which may be something of a niche. CNBC's website and iOS app already offer similar features, and are likely to continue to be a useful way to access this real-time data while people watch the main TV channel.
