Alex Wood’s feature on the UK digital skills gap is well worth a read. In it he references an eye-opening statistic: that when hiring, two-thirds of businesses believe tech knowledge is key – and yet a quarter of these firms report digital skills shortages.
From smartphones to virtual reality, technology is advancing at a rapid rate.
It’s impacting everything we do, from the way we communicate to the way we work – and no more is that impact felt than in media and marketing.
From a professional point of view, tech has changed how we create, serve, distribute and analyse marketing campaigns and messaging. From the point of the view of the consumer, never before have we had so many devices and platforms on which to consume and share content.
So how do brands keep up with the pace of change and with consumer behaviour? What skills will marketing and media professionals need to thrive in the next year? What developments on the horizon are going to impact that, and how can brands foster stronger cultures of learning and development?
We want to answer those questions and more in our next webchat on closing the digital skills gap in media and marketing.
Join us from 12-1:30pm BST on Thursday 1 October.
This live discussion takes places in the comments section below.
To take part, sign in (or sign up) as a Guardian comments user and submit your question or query below. You can post something now for the panel to pick up on the day or join us live.
Panel (more to follow)
• Shuvo Saha, director, Google Digital Academy
• Joanne Bolger, education and partnership manager, IAB UK
• Cui Su, senior lecturer, the London College of Communication
• Patrick Mills, director of professional development, IPA
• Luisa Cameron, head of digital, Vizeum UK
• Rich Wilson, CMO, Relative Insight
• Michelle Morgan, co-founder, Livity
• Marie-Claire Barker, chief talent officer, MEC
This live webchat is provided by Google Digital Academy, sponsors of the Guardian Media & Tech Network’s Digital skills hub.
