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The Guardian - UK
The Guardian - UK
Business
Monkey

Closed for Business - but would you like a subscription anyway?

There's nothing like an aggressive sales team to help boost magazine subscriptions. But the guys operating on behalf of the Business clearly need to calm down. A former subscriber today received an email urging him to buy the next five issues for £1 or, better still, the next 52 issues for £50. This seems a trifle optimistic given yesterday's announcement that the Business is closing down this week. The accompanying blurb spoke of the magazine being "ruthlessly relevant". Monkey thinks that's half right. Asking for people to pay for an extinct magazine is certainly ruthless. But it will also strike those lured into sending off their money as somewhat less than relevant.

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