Clintons has been left red-faced after making an embarrassing blunder with one of its Christmas cards.
Shopper Joe J, from Stoke-on-Trent, spotted the unfortunate gaffe in the store's branch in Sutton, South London, this week.
The festive card reads: 'Merry Christmas to my wonderful brother and boyfriend'.
A bemused Joe, 26, shared a photo of the error on Twitter and pointed out it could be deemed a seriously 'inappropriate' error, reports Manchester Evening News.
He wrote: "I feel like they should definitely have the word ‘his’ before boyfriend."
Unsurprisingly, his tweet has gone viral, and been shared over 5,000 times, and liked almost 50,000 times.
Clearly entertained by the card, one Twitter user wrote: "Don't be so judgemental. If there's a market..."
"A niche market: the Lannisters," said a Game of Thrones fan.
"Keeping Christmas in the family," joked somebody else.
A fourth jested: "What in sweet Jesus were they thinking?!"
Clintons has been contacted for comment.
Meanwhile, a number of other stores have also been called out recently for their blunders, including Tesco.
The supermarket giant put up a sign advertising its British Extra Large Whole Chicken had been reduced.
But instead of being sold for £4, the store was instead now charging £4.25.
A bungling Primark store also sold a baffled customer a soft toy reindeer with an ear where its arm should be.
Holly Megan snapped up the festive toy as a gift for a friend.
But she only realised the hilarious gaffe once she got home.
The purple reindeer had three lugholes and three limbs with the extra ear mistakenly been sewn on in place of its left arm.
"Just bought this from @Primark as a Christmas present for a friend," Holly tweeted.
"Got him home to realise he has an ear for an arm. How is that even possible to mistake."
