Sales are set to increase by a third at a Cheshire -headquartered cleaning products maker this year after it reported a revenue of £30m for 2020.
Fabulosa, which has its head office and two factory locations in Crewe and a third in Shropshire, was founded by household products manufacturer Mike Sharpe and his son and daughter-in-law James and Jennifer Sharpe.
The brand’s reach now extends to Europe, Australia, New Zealand and the UAE while it has sold more than 50 million products and launched in excess of 100 fragrances, custom made by Fragrance Oils International.
In a statement, the company said it experienced sales growth of more than 1,000% during 2020, made up of discounter and also its own e-commerce channel sales - which saw over 88,000 web orders since January last year.
James Sharpe, co-founder and managing director, said: "Cleaning products have benefited from enhanced space and ranges in store in 2020 and into 2021, but we believe as retailers begin to rationalise and consolidate again, only the strongest brands with clear value for money and with a clear USP will survive.
"Fabulosa prides itself on developing strong relationships with suppliers so we are able to accommodate all increased demand as is demonstrated by our turnover growth.
"Obviously, consumers are focused on cleaning and hygiene more than ever since the pandemic started in the UK in March 2020. Consumers have focused more on consistent and regular cleaning tasks with multi-purpose products that clean and disinfect, rather than the weekly deep clean.
"As we move into spring 2021, we predict people will return to a more task specific, deep cleaning regime around the home."
He added: "2020 was a dark year, but we’ve proven that cleaning doesn’t need to be a drag.
"The exciting thing is – we’ve not even started yet. There is so much more to come."
