Not quite certain why the latest National Newspaper Advertising Expenditure Report has not received more coverage after being released by the Advertising Association last week. So let's put that right.
The report reveals a meagre 1% rise in overall advertising expenditure, from £1.89bn in 2005 to £1.9bn in 2006. The Sunday populars saw their display advertising fall 4.3% while classified dropped 9.4%. The serious Sunday press suffered an 8.3% drop in classifieds, but display advertising was more robust, climbing 5.3% to £106m.
The daily tabloids' display ad revenues slipped 1% while the serious papers did significantly better to notch a 9.9% increase. However, classified advertising performance was less successful, falling 3.7%, whereas the populars grew their classifieds by 6%. Online ad performance was impressive, with recruitment doubling in 2006 over the previous year by 47.8% to £14m. (Via WARC.com)
