PR agency Clark Communications has launched a new technology focused PR boutique.
Clark.tech will be headed up by current associate director Kirsten Paul.
The new offering is a result of the rapid strategic growth the company has seen in its technology client portfolio since Paul joined three years ago. It was also helped by chairman and tech investor Paul Atkinson, who joined the board in January 2020.
The company will be appointing new staff to join the team in the following months.
This year, the agency has added six new technology clients to its portfolio, including Cloudsoft, Cyan, Dunedin IT, FarrPoint and Forrit.
Lesley Brydon, founder and managing director of Clark, said: “Kirsten has brought a unique level of experience to the team that simply does not exist in Scotland right now, and this has already delivered incredible benefits for our client base.
Paul added: “The ambitions of the tech sector in Scotland are endless - as is the talent that exists here - however, many organisations are still hidden gems, and we will help shine a light on them.
"The Clark.tech team has the skills and experience to maximise these opportunities, from scale-up to enterprise, the cloud or space tech, and extend the reach of organisations.”
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