City AM strikes back page deal with ITV

City AM, the free business paper given away in London every morning, has struck a deal with ITV which, according to Marketing Week, gives the broadcaster the exclusive right to use its back page to promote its shows. The one-year deal marks the first time that City AM, which distributes about 90,000 copies every weekday, has allowed its back page to be used for advertising. (Via mad.co.uk)