James Bond fans are to be offered cinema tickets and a licence to grill free healthy food in a fat loss trial.
The NHS will also hand out shopping vouchers and gym passes if residents shed pounds during the programme.
People will be given a fitness tracker linked to an app that will encourage them to increase their step count and eat more fruit and vegetables.
The pilot could be expanded across the country if it proves to be a a success.
Wolverhampton was chosen as the trial city as a third of residents are physically inactive.
And just 48.5% of adults in the city eat their five-a-day compared to an average of 55.4% in England.
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People will be able to collect points that they can also cash in for theme park tickets if they boost their health.
Health and Social Care Secretary Sajid Javid urged residents to sign up to the “exciting” programme.
He said: “Taking part will help us better understand how rewards can help motivate people to make small adjustments to their lives that will have a lasting impact on their health.”
The idea is the brainchild of Sir Keith Mills, the entrepreneur behind Air Miles and the Nectar loyalty scheme.
People will be given wrist-worn devices that generate personalised health recommendations, such as eating more greens and decreasing their daily portion sizes.
Health tech company HeadUp Systems was awarded the contract and will work with other firms to provide rewards including merchandise, discounts and gift cards.
The idea is modelled on schemes such as Singapore’s National Steps Challenge.
Ian Brookfield, Leader of the City of Wolverhampton Council, said it is working hard to boost health rates with innovative schemes.
He added: “We are already making significant progress in tackling physical inactivity, improving infrastructure and making environmental changes to enable people to be more active.
“We are delighted to be working with the Department for Health and Social Care and HeadUp on this important pilot to see whether offering incentives can help people make positive changes to improve their health and wellbeing.”
