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The Guardian - UK
The Guardian - UK
Business
Jason Deans

Cilla back in her prime

It made a lorra, lorra sense for ITV to reinstate Cilla Black in what she believes is her "rightful" place in the peak-time Saturday schedules.

Vindicating her behind-the-scenes campaign, the return of Blind Date helped ITV to its first Saturday peak-time ratings victory over BBC1 since The Premiership launched in August.

Blind Date was watched by 7m viewers - one in three of the audience. That's almost 3m more than Des Lynam got presenting the football highlights at 7pm.

Despite being more than 1m viewers below its series debut last November, the dating game comfortably beat BBC1's Friends Like These, which had 5.5m viewers.

But the biggest surprise of the night was BBC1's Royal British Legion Festival of Remembrance beating ITV's Frank Skinner Show.

The Festival of Remembrance pulled 6.7m viewers and a 29% audience share between 9pm and 10.30pm - up slightly from the 6.5m it drew a year ago.

The Frank Skinner Show drew 6.2m viewers - 0.1m more than last week - and a 27% audience share between 9.20pm and 10pm.

Last autumn on the equivalent Saturday night, ITV drama The Knock had 7.5m viewers in the same slot.

ITV's Pop Idol is adding viewers as it reaches the stage where 50 wannabe singers are whittled down to 10 via a phone vote by viewers.

Some 7.2m viewers tuned in to Saturday's show - up from 6m a week earlier.

The reality show undoubtedly benefited from being up against delayed highlights of England's disappointing 1-1 draw with Sweden.

The friendly international had already been on Sky Sports live earlier in the afternoon and the BBC1 highlights drew just 4.7m viewers.

Overall, ITV had a 32.2% peak-time audience share between 6pm and 10.30pm, while BBC1 had 28.8%.

Later in the evening the Pop Idol Result drew 6.2m viewers between 10pm and 10.10pm.

On Friday night Jonathan Ross bounced back after last week's disappointment to beat Graham Norton in round two of the battle of the chat show hosts.

Friday Night with Jonathan Ross had 3.3m viewers and a 20% audience share on BBC1 between 10.35pm and 11.15pm, while over on Channel 4 So Graham Norton had 3.1m viewers between 10.30pm and 11.25pm.

Gimme Gimme Gimme lost viewers in its second outing on new home BBC1. The sitcom transfer from BBC2 had 5.3m viewers and a 24% audience share - 1.3m viewers fewer than the previous week.

It was beaten by The Bill on ITV, which had 6m viewers between 9pm and 10pm.

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