The sun may still be shining, but Iceland is getting into the festive spirit early this year offering customers a six-pack of mince pies for just £1.

The Christmas favourite is available in stores across the country now, but just be careful that the initial excitement over the early release of this savoury, seasonal special doesn’t wear off when December rolls around.

This year Iceland saw a spike in searches for ‘Christmas’ and ‘Mince Pies’ as early as July and during August the frozen food retailer saw 250-300 searches per day for the treat, indicating that shoppers are already prepping for the festive period, and it appears the supermarket is ready to feed that demand.

Andrew Staniland, Trading Director at Iceland Foods, said: “Christmas is always a huge time of year for Iceland and our shoppers. We’ve worked hard to create the perfect Christmas range for our customers this year and we’re proud of all the products included, there are a few surprises in there too. Our Mince Pies are incredibly popular and we expect 2021 to be no different.”

If the thought of driving to the store, parking your car, walking the aisles, waiting in line and getting through the checkouts sounds like too long to wait for your Mince Pie fix, Iceland can now promise a Mince Pie quicker than ever with same day deliveries across 400 stores.

Customers won’t need to hold out too much longer to get their hands on Iceland’s full Christmas range this year, which will launch in November.

Highlights from the new festive range at Iceland

Mini Lasagne Bites

Iceland has taken this much-loved Italian dish and made it into bite size treats that will be a hit at any Christmas party. Perfectly cooked fettuccine pasta mixed with a succulent tomato and beef sauce and grated vintage cheddar and mozzarella, finished with a coating of golden breadcrumbs. Just one of these more-ish morsels is never enough.

Easy Carve Perfect Turkey

A turkey crown fit for a king or queen.

This easy carve turkey crown is called perfect for a reason. Marinated in oil, herbs and spices, and skin on for that extra indulgence, this is sure to take pride of place at any dinner table.

Luxury Best Ever Roast Potatoes

Roast potatoes are undoubtedly one of the best moments of a Christmas dinner. This year Iceland has coated their potatoes with beef fat to bring an extra tasty flavour. These roasties are the perfect accompaniment to any meal.

Luxury Millionaires Melting Pudding with Crumb

It’s time to bring some glitz and glam to the table with this date sponge with a gooey melting caramel filling and covered in decadent dark chocolate ganache. Bring some extra sparkle by sprinkling the edible gold glitter and crumb on top for a glamorous treat.

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