Christmas marketing calendar helps businesses plan for the festive season

By Martyn Carroll

Businesses can download a free Christmas calendar to help plan their festive marketing activities.

The calendar features all the headline events businesses need to know about to stay on track and organise their offers during this crucial time of year, from now through to January.

It also reveals the times when online searches for festive items and activities peak, so that businesses can time their messaging based on consumer search trends.

The calendar is available as part of our owner Reach's pledge to support businesses with free resources and discounted advertising packages so they can enjoy "a Christmas to remember".

Nick Copson, commercial marketing director for Reach Regionals, said: "Planning a Christmas marketing campaign is never easy, and this year is likely to more challenging than usual due to shifting consumer behaviours.

"Our calendar is designed to make things easier by not just identifying the key festive dates, but revealing when online searches start to increase and peak, so you can plan your approach around online activity."

Last month Reach released a free online advertising guide to help businesses attract more customers this Christmas, which includes advice on how to plan the perfect Christmas marketing campaign.

Businesses can download the Christmas marketing calendar and discover more about the advertising offers by clicking here.


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