Celtic hero Chris Sutton is urging the Bhoys to splash the cash to sign Jota on a permanent deal.
The Portuguese winger has been a revelation at Parkhead since joining on loan from Benfica in the summer, with the Hoops reportedly possessing first refusal to buy the 22-year-old next summer.
The figure quoted is £6.5 million - and Sutton believes that represents good value compared to 'hot and cold' Rangers star Ryan Kent.
The former Liverpool attacker joined the Light Blues in a £7m deal and Sutton reckons Jota has the potential to be a bargain for the Celts in comparison.
Jota has impressed in a green and white shirt, with three goals in nine appearances, a host of assists and a burgeoning partnership with Japanese attacker Kyogo Furuhashi.
Sutton says boss Ange Postecoglou has to be enabled to push the boat out to make that Jota-Kyogo combination a permanent fixture at Celtic Park.
"Ange Postecoglou has asked fans to put their faith in him, to believe in his methods and trust his judgement," Sutton said in his Daily Record column.
"I get the sense most supporters are doing just that.
"The Celtic board need to trust him as well – and that means backing him when January comes and beyond.
"It also means getting ready to get the cheque book out next summer to secure Jota on a permanent deal.
"I don’t know the ins and outs of his contract situation at Benfica, but if it’s right about Celtic having first dibs on the winger for £6.5 million, then they should be ring fencing the dosh right now.
"Jota is only in the door five minutes, but we’ve already seen enough to suggest he is more than decent and you suspect there is even more to come.
"Six and a half million is a lot of money to Celtic. It’s not a sum they’ve stumped up too often over the years.
"But I would spin it around – could they afford not to splash that kind of dosh on a player who will have had a season under his belt at Parkhead?
"Put it another way. Ryan Kent cost Rangers £7m. Who would Celtic fans rather have in their side?
"Kent had a good season last year but he blows hot and cold. Jota was thrown in to this Celtic side and he’s delivered from the get go.
"People have gone daft for his pass the other night for Kyogo’s goal against Ferencvaros the other night (a 2-0 Europa League Group G win at Parkhead).
"It was a terrific ball. But Jota is no one-hit wonder. He’s done the business so far, with big goals and huge contributions and it will be interesting to see how he gets on when he’s fully settled."
