Sales of malt whisky have been given a boost by the success of everyone's favourite adland drama, Mad Men. Sales of single malt were up 13.4% in the past year and spirits as a whole by 6.4%, reports the Daily Star. Don Draper would surely approve. No word on whether hat sales are also on the rise. But one person not partaking in a tipple will be Radio 2 DJ Chris Evans after he announced he was giving up the booze. Well, when we say giving up, he won't be touching a drop until his birthday in April 2012. It might be tough, he conceded. "When they say 'pint, Chris?' hopefully I can get my mouth to say no." Yeah, ask for a Glenfiddich instead.
