Soft centre: Gordon Ramsay is not
too sweet on his own-brand chocolates.
Photograph: Gerry Penny/EPAPotty-mouthed Gordon Ramsay has told Grocer magazine - the authority on all developments in the grocery world - that he thinks his own range of chocolates aren't very good.
Whereas he has been quoted as calling L'Artisan du Chocolat "the Bentley of chocolate" he has said of his own Gordon Ramsay brand: "I don't think you are going to be blown away at £3.99-odd for a box."
The chocolates, called Just Desserts, originally hit the shelves to coincide with the launch of Ramsay's book of the same name. They are produced by Ashbury Confectionery, which also produces luxury chocolate collections for various major UK retailers including Sainsbury's.
The managing director of Ashbury Confectionery was quick to defend the products, saying: "The range has been very successful over the past four years and the number of repeat orders speaks for itself."
Ramsay, who was recently voted the scariest person on TV, has never been afraid to speak his mind. In the run-up to last October's The F Word series, he claimed "women can't cook to save their lives".
Despite having a busy public appearance schedule, Ramsay still finds time to run all his posh restaurants. Let's hope the chocolate is good enough at them.
