Caramilk
(Picture: Twitter/ @CadburyUK)When Cadbury’s launched a UK version of its Caramilk bar, people were excited.
The new chocolate, which was previously only available in Australia, promised so much – caramelised white chocolate specifically. And while traditional Caramac bars are made up of caramel-flavoured condensed milk, Caramilk bars are real chocolate so there was all to play for.
But unfortunately, it seems as if the launch, which officially happened in June, has fallen flat. Cadbury’s today started a Twitter hashtag #JustAskAnAussie, trying to promote the chocolate by claiming Australians love it.
Loved by Aussies. Now in the UK. New Cadbury Caramilk. #JustAskAnAussie
— Cadbury UK (@CadburyUK) August 23, 2021
But if social media is anything to go by, it seems that people aren’t massively keen on the new snack.
Someone said it was “nowhere near as nice” as the Caramac, which is a Nestle product, with Caramac soon trending on Twitter instead.
I used to love Cadburys - when it was our local Birmingham chocolate. It should have stayed that way. The sell out ruined it. The taste and the size of the Dairy Milk was ruined.
— 🌿Rebecca⛲ (@Re6eccaBoo) August 26, 2021
I have tried this and it is nowhere near as nice as a Caramac - a rare delicious treat. https://t.co/gD0ZSJFGGs
Another claimed it was like a “flavourless block of wax”.
Ha, it tastes nothing like a Caramac! More like a flavourless block of wax
— Matt Doran (@iammattdoran) August 26, 2021
And a third said the Australian version was nicer:
This UK Caramilk is nowhere near the taste of imported Oz 180g bars which are a nicer chunkier version of Caramac. The 90g UK bar just tastes of condensed milk. Yet another Mondelez imitation product, just like when you put cheap chocolate into Creme Eggs instead of Dairy Milk.
— IdlePug (@IdlePug) August 26, 2021
But some people enjoyed the chocolate bar. One said it was “to die for”.
This is to die for.😋Yum! https://t.co/oXZO2bFaPj
— 🌍 Donna DLH 🇬🇧🤔💙 (@HollandDonna2) August 26, 2021
Another said it was nice but complained about its size:
Caramilk is very nice but the UK version is about one micron in width #Caramac pic.twitter.com/PqAM3UTtG6
— Ricardo Autobahn (@ricardoautobahn) August 26, 2021
On the website, Cadbury says: “Cadbury are launching in the UK Cadbury Caramilk Golden Caramel chocolate- a caramelised white chocolate.
“Enjoy the smooth golden blend of caramelised white chocolate.
“Caramilk is a Cadbury product enjoyed in other countries around the world and it’s now time for the UK to taste this amazing bar.”
It is a shame some people are so disappointed.
