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The Guardian - UK
The Guardian - UK
Business
Monkey

Choc relaunch more a shout than a Wispa

Wispa bar
Wispa bar

Whoever is in charge of marketing for Cadbury's relaunched Wispa bar, take a bow. The tale of the chocolate bar that came back from the dead after an internet campaign has been splashed across the media for months and today is no exception - this morning's "story" is that a Woolworths in London has hired security guards to guard the first delivery of the bars, reports the Daily Star. "Excitement and expectation driven by Facebook has fuelled demand and it will be a tough job satisfying it," said Woolworths chocolate bar buyer Ian Mackie. Monkey is sure you will manage.

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