China's market regulator issued draft guidelines on regulation of the medical aesthetics sector's advertising on Friday, and said it will crack down on ads that create anxiety over people's looks.
The State Administration for Market Regulation said it is inappropriate to equate a person's poor looks with their being incapable, lazy or poor, and it was forbidden to compare images of people before and after plastic surgery.
(Reporting by Sophie Yu, Brenda Goh)
