Kansas City Chiefs TE Travis Kelce has scored a new endorsement deal ahead of the 2021 NFL season.
Midwest grocery chain Hy-Vee has been the official grocer of the Chiefs since 2009, but the partnership has since grown. Chiefs QB Patrick Mahomes signed a multi-year endorsement deal with Hy-Vee back in 2019, featuring his Mahomes Magic Crunch cereal. On Friday, the grocery chain announced a brand new partnership with Kelce running through 2025.
“I’m excited to be partnering with Hy-Vee because from the start they were interested in how they could support my foundation and the work we do in the community,” Kelce said in a press release. “I also know how impactful the Hy-Vee brand is. By working together, we’ll be able to connect with a lot of Chiefs’ Kingdom across the Midwest, which is important to me.”
As a part of the endorsement deal, Hy-Vee will be donating $1,000 to Kelce’s 87 and Running foundation for every touchdown Kelce scores. The veteran tight end scored a career-high 11 touchdowns during the 2020 NFL season, adding another three scores during the playoffs.
“When we saw the outreach that Travis (Kelce) was doing in his local community, we knew we wanted to support his efforts,” Hy-Vee’s chairman, CEO and president, Randy Edeker said via press release. “Not only is Travis talented on the field, he also serves as a true role model and sports icon for the families who visit our stores, making him a great partner for us at Hy-Vee.”
In addition to the collaboration with Kelce’s foundation, Hy-Vee will carry exclusive Kelce-branded products at their grocery stores in and around the Kansas City area. A portion of the proceeds from those products will also go to 87 and Running.
