Chicago Town is not only launching a new pizza but also a pizza-inspired beer ahead of International Beer and Pizza Day on Friday, October 9th.
To celebrate the launch of its brand new Stuffed Crust Takeaway Sweet Honey BBQ Salami pizza, Chicago Town is launching a beer, inspired by those exact flavours, in partnership with acclaimed craft brewery, Seven Bro7hers Brewing co.
The beer, appropriately titled Show Me The Honey , was developed by the Seven Bro7hers brewing team to replicate the sweet flavours of the new pizza which features a tomato sauce filled crust topped with sweet honey BBQ sauce, a blend of mozzarella and red cheddar, salami and red onions.
These sweet and savoury flavours have been matched by beer gurus in the Show Me The Honey ale, with the honey flavour really coming through to champion the honey BBQ sauce that can be tasted in the pizza.
The launch will come as welcome news to pizza fans nationwide, after a new poll conducted by Chicago Town revealed that 75.5 per cent of people who enjoy alcohol with their pizza would choose beer as the perfect accompaniment.
Commenting on the new flavour beer, Seven Bro7hers Brewer, Jack Dixon said: “Chicago Town’s new pizza is bursting with bold flavours, from its tomato stuffed crust to sweet honey BBQ sauce. We were keen to replicate the pizza’s aroma and taste in the flavour profile of Show Me The Honey.
“To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit.
“Chicago Town pizza dough is made fresh every day in its bakery so was easy to replicate with yeast, the base for any beer. Hops were added to give it a smoky salami bitterness, but not too late in the boil as we didn’t want it to overpower the honeycomb malt syrups. These syrups are added to replicate the sweet, yet tangy, honey BBQ sauce found on the pizza.”
So that customers can enjoy the harmonious flavours of the two products together, Chicago Town is offering the first 100 customers to purchase the new Show Me The Honey beer, a voucher to pick up a FREE Chicago Town Sweet Honey BBQ Salami pizza.
Chicago Town spokesperson, Rachel Bradshaw, said: “As we saw in our poll, beer is the most popular alcoholic drink to accompany a slice of pizza. So, what better way to celebrate International Beer and Pizza Day than to create a beer inspired by the bold flavours of our new Stuffed Crust Takeaway Sweet Honey BBQ Salami.
“This beer is only around for a limited time, so pizza fans need to act fast to try this sweet combination together.”
The new Stuffed Crust Takeaway Sweet Honey BBQ Salami pizza can be purchased in most major supermarkets including Asda, Farmfoods, Iceland, Tesco and Morrisons at the MRRP of £4.49.
The Seven Bro7hers Show Me The Honey beer can be purchased from October via its online beer shop here.
