The Chicago Cubs unveiled their version of the Nike
Each MLB team will have its own version of the City Connect uniforms, all of them emphasizing the unique qualities of the respective cities and debuting throughout the course of the 2021 season.
The Cubs’ version celebrates the famed Wrigleyville neighborhood along with all of the 77 Chicago neighborhoods.
“One of the pillars of the Cubs organization is to ‘be a good neighbor,’” said Cubs Vice President of Marketing Lauren Fritts via press release. “We’re aware of the impact we have not only on the neighborhood surrounding us, but on all of Chicago’s 77 neighborhoods. Cubs fans don’t just reside on the North Side, and the work we do as an organization and through Cubs Charities isn’t specific to just one neighborhood. Rather than simply unveil a new jersey, we wanted to use City Connect as a platform to unite our diverse city and celebrate those doing good in their neighborhood.”
The Cubs will debut these uniforms on Saturday, June 12 during their weekend series at Wrigley Field against the St. Louis Cardinals.
This is a day after the ballpark returns to full capacity, coinciding with the state of Illinois’ full re-opening Friday.
“The Nike Chicago Cubs City Connect Jersey is a Chicago story — not just Wrigleyville,” said Nike Sr. Creative Director, MLB, Wil Green. “The city’s flag, municipal mark and public rail lines are icons of the city, which speak to the city’s connectivity. Within the design, we utilized elements of each to mirror the Cubs’ ambition of unifying the city’s neighborhoods.”
The uniform design has elements that pay tribute to Chicago history. The left sleeve has a nod to the spot in the city where the north and south branches of the Chicago River meet, and the red star in the Cubs logo on the hat is a tribute to the city of the Chicago flag.
The Cubs City Connect apparel is available for fans to purchase beginning Tuesday, June 8.
