Cheryl returns to Instagram with sultry snap as she plugs new business venture

By Brendan McFadden

Cheryl glammed up for her latest sultry Instagram post.

The 38-year-old singer has taken a step back from her chart-topping music career to rebrand herself as a spokesperson for a vitamins company Feel.

In her latest Instagram Story outing she looked sensational as she wore a crème crop-top which allowed her to show off her taut abs.

The former X Factor judge paired her figure-hugging number with matching loose-fitting trousers.

Cheryl oozed style as she played with her gorgeous brunette locks, which she wore in a pony tail and allowed to wrap around her shoulder.

Encouraging her fans to buy Feel multivitamins, Cheryl, who rose to fame when she was in Girls Aloud, said: "I love my @wearefeel multivitamins."

Cheryl wore a crème crop-top which allowed her to show off her taut abs (
Cheryl performing at the Mighty Hoopla festival, Brockwell Park, London (Doug Peters/EMPICS Entertainment)

It comes after the star announced she was pulling out of a performance following the tragic death of her former bandmate Sarah Harding.
Cheryl had been due to appear at Birmingham Pride just weeks after Sarah lost her battle with breast cancer, but told fans that she did not feel ready to take to the stage.
In a statement, Cheryl said she did not feel 'emotionally, physically or mentally able to perform.'
The singer had joined her Girls Aloud bandmates in paying tribute to Sarah, who died at the age of 39 on September 5.

The stars of Girls Aloud mourned the loss of singer Sarah Harding (Getty Images)

There had been talks of the girls reuniting for their 20 years anniversary before Sarah's diagnosis.

Away from her music, earlier this year Cheryl revealed that she is the face of nutrition, health and beauty brand Feel.

Taking to Instagram in August, Cheryl explained that fans have been hammering for details about her skin and hair secrets.

Addressing the camera, the Geordie beauty said: “Since I’ve been working with Feel, I’ve been getting such really great feedback. And one of the most asked questions is about the multivitamin.

“Now, I’m not… I can’t reel off 32 ingredients but I can tell you: it works. It really, really works.

Cheryl revealed that she is the face of nutrition, health and beauty brand Feel earlier this year (INSTAGRAM)

“My skin, my hair, everything has improved tenfold and I’ve been getting lots of compliments, which is nice.”

She continued: “So, yeah. The Biotin. Selenium, Iron… I mean, it’s all really scientifically proven to help your skin and your hair. And the science is there, if you want to look in to it.

“So, yeah. The answer to the ‘does the multivitamin really work for hair health?’ Absolutely!

“And you won’t know until you try for yourself. I promise you, you can thank me later.”

Cheryl put her singing career on hold when she became a spokesperson for Feel (ITV)

Signing off with a kiss to the camera, she added: “I love you lots.”

The star made it clear she was being paid to endorse the product by adding the hashtag “Ad” to her broadcast, revealing the message was effectively an advert for the Feel brand.

While she added a message stating: “Healthier hair with feel vitamins” and a red heart emoji as she shared her words of advice.

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