Chelsea have announced a new shirt sponsor for their men’s, women’s and academy kits.
The Blues announced Vietnamese technology solutions company FPT as an official global partner in April, and that agreement has now been expanded to include sleeve sponsorship for the remainder of the 2025-26 season.
Chelsea are still working on a front-of-shirt sponsor, but are yet to finalise a deal.
FPT are one of the Asia-Pacific’s most successful technology solutions providers. The deal for them to become Chelsea’s sleeve sponsor was led by the club’s president and chief operating officer, Jason Gannon, and new president of commercial, Todd Kline.
A statement on the Chelsea website explained: “With a laser-focus on driving high performance business transformation, FPT solutions are now being embedded across the club to improve efficiency, scale operations and elevate quality across almost every aspect of the club’s work.”
Kline and Gannon remain heavily involved in the process of securing front-of-shirt sponsorship for the current season.
Competition to represent Chelsea as a sponsor has increased since the club won the inaugural edition of the expanded FIFA Club World Cup in the United States this summer, for which, accounting for exchange rates, they received around £86million in combined prize money and participation payments.
