Food lovers can get a free £10 meal - but they have to delete their Just Eat, Uber Eats or Deliveroo apps.
The online food portal Foodhub launched its cheeky Just-Delete campaign in major cities across the UK, including Nottingham, Manchester, Leeds, Birmingham and Cardiff.
Huge digital billboards went up this morning (Friday, August 14) proclaiming ‘Delete For a Treat’ and encouraging UK foodies to delete the rival food apps then visit just-delete.co.uk to claim a free Foodhub takeaway meal.
The first 1,000 people completing the form will receive a £10 Foodhub voucher.
Foodhub chief operating officer Philip Mostyn said: “We know our customers know and love us because our app is, on average, 15% cheaper for the same meal from the same takeaway restaurants as Just Eat.
“But we want more people to know! And what better way to drive trial than to directly target the customers of our biggest rivals like Just Eat, UberEats and Deliveroo with the offer of free food if they switch to Foodhub?
“It’s cheeky and provocative – just how we like it.”
The campaign is being supported by Love Island stars Alex Bowen and Cara Delahoyde-Massey, who have been sharing the hashtag #justdelete and encouraging their fans to delete their takeaway food apps to take advantage of the Foodhub offer.
The bold campaign is also being actioned on Foodhub’s social channels, where the brand is making the same offer to online fans.
Foodhub, launched its online food website and app in 2017. There are more than 14,000 takeaways currently featured online
The campaign is just the latest eye-popping initiative from the disruptive take away delivery brand.
Last month Foodhub made headlines for calling for its rivals, Just Eat, Deliveroo and Uber Eats, to rethink their commission model to better support both the takeaways and the consumer.
