Esports is such a massive deal these days that Tim Hortons, in collaboration with Tencent, just opened a state-of-the-art esports facility in Shenzhen, China. This coffee shop will even have esports-themed food and drink items for those looking to get in a fine cup of joe in-between matches of Counter-Strike: Global Offensive, League Of Legends, or whatever the hottest game might be.
This facility is part of a joint venture between Tencent, the multinational technology conglomerate, and famed fast-food chain Tim Hortons. It’ll be a place for gamers to watch esports tournaments or well-known content creators in a social environment full of interactive screens. Kind of like an internet cafe, but with more modern technology that’ll better suit mobile and offline gaming needs.
You can check out some pictures of the restaurant below.
A look at the new Tim Hortons & Tencent Esports x Coffee store that opened in Shenzhen, China this month.
The two companies are building a new type of experience for gamers with esports at the center, including a dedicated esports zone, interactive spaces, themed drinks etc… pic.twitter.com/6PKcEOU2uy
— Daniel Ahmad (@ZhugeEX) August 25, 2021
Looks pretty cool! According to games industry analyst Daniel Ahmad, this location is only the first of many that Tim Hortons and Tencent plan on rolling out.
Written by Kyle Campbell on behalf of GLHF.
