An aisle which is featured in nearly all of the supermarkets in the UK can actually save consumers on their weekly shop.
Staple food cupboard items can be found for a fraction of the price in the world foods section. A regular in almost every major supermarket the aisle features treats from around the world, and there's also many products that you could use to save money.
As the current 10.1% inflation rate is having a major affect on the average weekly food shop, finding cheaper alternatives is a must for many households. Unless you're looking for a specific item like American sweets, Japanese two-minute noodles or a specific drink then it's an aisle often left off the shopping list.
The world foods section also has a lot of staple substitutes, including spices, grains, condiments, drinks and tinned products like coconut milk and tomatoes. Tesco, Asda, Sainsbury's, and Morrisons all have their own versions of the world foods aisle and stock similar products.
We scoured the world foods section at Morrisons to see what shoppers can get for a fraction of the price, and it works out a lot cheaper per gram compared to more 'reached-for' supermarket options. A bottle of Blue Dragon Thai sweet chilli sauce for example, found in the condiment aisle, is £2.50 for a 380g bottle (£0.59p per 100ml). Whereas the lesser-known brand in the world foods aisle, Healthy Boy sweet chilli sauce, is £2.25 for 750ml, or £0.32 per 100ml. Spice mixes can also be bought for £1.
Noting the price per unit is the best way to figure out if you're making a saving by comparing the price per litre, gram or kilograms. A lot of the foods in the aisle come in larger portions, but they keep for a lot longer.
To prove just how much cheaper the section can be we broke down the key ingredients of a korma (excluding the protein) and compared it to other brands that Morrisons stock.
World foods section
- Indus Korma seasoning mix £1 for 50g
- KTC tin of chopped tomatoes 55p (£0.13 per 100g)
- Fudco Almonds £6.75 for 500g (£1.35 per 100g)
- Island Sun coconut milk £1 for 400ml
- Badshah Basmati Rice £3.50 for 2kg (£1.75 per kg)
Non world foods section
- Schwartz Korma powder £1.10 for 100g
- Napolina tinned tomatoes £1 (£0.25 per 100g)
- Morrisons almonds £2.49 for 200g (£1.25 per 100g)
- Blue Dragon coconut milk £2 for 400ml
- Morrisons Basmati Rice £1.25 for 500g (£2.50 per kg)
Out of the five ingredients we compared, three items found in the world foods section were cheaper. The only non-world food brands that were cheaper was the pack of Morrisons almonds, which came in at 10p cheaper per 100g, and the Schwartz Korma Powder.
The food aisle is also a great alternative if you or someone at home likes free-from products. Gluten free flour is nearly double the price per 500g compared to 'normal' plain flour, so buying a naturally gluten-free alternative like gram flour from the world foods section keeps the cost down.
Not every item stocked in the aisle is cheaper, especially the American candy for instance as this has a heavy price hike due to import costs, but your base ingredients do tend to be a lot better value for money. It's tucked away in most supermarkets but the deals are definitely worth it.