Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Chicago Sun-Times
Chicago Sun-Times
Business
USA TODAY

Chase Bank deletes #MondayMotivation tweet following backlash

A Chase bank location in Philadelphia. | AP photo

Twitter followers of Chase bank had plenty of #MondayMotivation, but it wasn’t to save money.

On Monday, Chase attempted to motivate its users on Twitter with a message aimed at those customers carrying low balances on their accounts.

It started with a hypothetical conversation between a customer and their bank account, with the customer wondering why their balance was so low.

The bank account “responded” with several tips, such as “make coffee at home,” “eat the food that’s already in the fridge,” and “you don’t need a cab, it’s only three blocks.”

The fake conversation ends with the customer saying “I guess we’ll never know,” followed by the bank account’s response: “Seriously?”

The backlash was swift, with many users quick to call out Chase for taking money during the 2008 financial crisis.

Earlier this month, Porter and JPMorgan Chase CEO Jamie Dimon clashed during a congressional hearing with other banking executives over employee pay, reports CNN.

During the exchange, Porter pressed Dimon about how some employees can make ends meet on lower salaries while executives enjoy more lucrative pay packages, reports CNN.

“I’m wholly sympathetic,” Dimon responded.

In addition to deleting the original tweet, the bank did make an apology of sorts in a subsequent tweet, saying, “Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.”

Read more at usatoday.com.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.