At Beholder Marketing Agency, an end-to-end growth marketing agency, marketing doesn't entail a series of campaign-driven approaches or crafting trendy online materials. With a foundation shaped by strategy, creativity, and data, the company guides businesses through the complexities of growth associated with achieving sustainable success. This is reflected by the company's own logo, a maze, serving as a metaphor for its ability to navigate through the labyrinth of the marketing world.
Since its inception in 1999, Beholder has evolved into a full-service growth partner. Founders Emilia and Craig Andrews combine strategic and analytical expertise to help businesses break free from stagnation. They seek to transform how companies perceive marketing, positioning it as an integrated force that connects branding, sales, and digital presence to measurable outcomes. "We've led the charge to stop separating marketing and sales," Emilia explains. "It's not enough to generate attention if it isn't converting. Our role is to connect the dots from the consumer to the business and make growth happen."
Beholder's marketing methodology begins with a diagnostic process, one that examines a client's sales goals, operational capacity, branding, and digital assets. From there, the agency develops what Emilia calls a tailored "growth cookbook" that addresses each challenge systematically. In her view, this approach could promote revenue growth and operational sustainability, rather than delivering temporary gains.
"Companies often come to us because they're stagnant," Emilia says. "They rely on referrals, struggle to be found locally or regionally, or misuse tools like AI. We attempt to break that cycle by assessing their business development, website, branding, and positioning. We then craft actionable plans with clear annual and quarterly goals."
Emilia notes that the agency's focus on high-impact strategic work helps attract professional services and home service clients who may need more than short-term marketing actions. Beholder functions as a strategist and an operator, weaving itself into the client's business model for a lengthy period. By disrupting what businesses already have, Beholder provides new, consistent patterns for sustainable and measurable results. After doing so, they implement a four-step process: plan, create, share, measure, which allows for ongoing refinement based on real-world results. "We anticipate growth and help companies handle it efficiently," Emilia says. "You can't scale if your operations aren't ready, and we make sure they are."
At Beholder, clients are encouraged to challenge the industry norms, assess their branding and digital presence consistently, and embrace the discomfort that comes with growth. "Growth can be very uncomfortable. You need to be prepared for it, because when you come out on the other side, it can get very exciting," she says.
By keeping creative problem-solving with analytical proficiency at the forefront of its approach, Beholder aims to deliver measurable results, from improved leads to greater market valuations, all while maintaining a consistent brand identity. "You don't always need to rely on paid advertising for revenue growth," she says.
Emilia and Craig have balanced creative and analytical perspectives since their early days. This synergy allows them to craft strategies that are both imaginative and grounded in data. Craig emphasizes the importance of understanding the data to help guide businesses. Their shared passion has enabled them to craft bespoke marketing and branding strategies with an aim to turn small to medium-sized companies into self-sustaining powerhouses that could achieve significant growth. Transitioning lifestyle businesses into strong M&A opportunities has been central to Beholder's success.
Ultimately, Beholder Marketing Agency empowers clients to take control of their growth trajectory. By navigating clients through the marketing landscape, the agency demonstrates that sustainable success can be achieved through strategic foresight and continuous adaptation. Emilia says, "When you understand the whole picture, from operations and finance to sales and marketing, you can create a plan that actually works. That's when a business starts to rise."
