Charoen Pokphand Group (C.P. Group) announces the launch of its latest TVC, The Gratitude. The spot represents the main principle behind the company’s core “Three Benefits” philosophy, which has shaped its identity and facilitated its success throughout its decades-long history. It is an outlook which will remain C.P. Group’s moral compass, guiding the company towards its ultimate goal of contributing to the country’s sustainability and socio-economic development.
Gratitude TVC is inspired by C.P. Group’s belief in thankfulness as a defining virtue of good people and a key element of success, as expressed in its “3Hs” philosophy: Heart – Operating a sustainable business from the heart. Health – Being committed to establishing a sustainable and liveable society. Home – Conserving the environment to ensure a liveable society.
TVC depicts the true love and bond between a mother and her adult son. The son, who is a teacher, lives alone with his mother, who is mentally impaired, forcing him to take her to work with him every day. While many are moved by this gesture, some of the students’ parents condemn him for it, saying that taking his mother to class is distracting to the students.
However those parents do not yet know that this act which they denounce as undesirable will ultimately serve as a valuable lesson for their children—that love and gratitude are important to becoming a good person.
Realising that love and care between a mother and child is the greatest love of all, C.P. Group continually strives to improve itself and serve as an upright member of society, and believes that by conducting its business in a responsible and ethical manner it is expressing its gratitude to the motherland.
Viewers are invited to immerse themselves in the message of this poignantly meaningful story, while celebrating love and gratitude as virtues common to us all. Let us share our love with others and show gratitude for the society in which we live, to create a happy life together going forward.
Gratitude TVC was created by Ogilvy Group and produced by Sunshine Etcetera Co., Ltd.
Now available to view on social media https://www.facebook.com/CPDream/videos/535222843595468 & https://youtu.be/Vws0DvrG_SY and TV.
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