When it comes to shopping for a new mascara, we all want one with that will give us full, fluttery lashes that look longer than usual. So it comes as to no surprise to us that Charlotte Tilbury’s lastest mascara launch has a waitlist of over 45,000 people, desperate to get their hands on it.
At the end of last week, Charlotte exclusively revealed to the world her new beauty secret behind the waitlist was Pillow Talk Push Up Lashes, a miracle mascara innovation that delivers instant volume, length and stretch with a 24-hour vertical lift effect. Developed with an exclusive, innovative paddle brush which is easy-to-use. Get ready to load, comb and lift your lashes with the brushes unique technology and perfect lash DNA in a tube.
Pillow Talk Push Up Lashes is priced at £23 and launches today, exclusively on Charlotte Tilbury’s website.
Charlotte said: “This is a mascara for every lash – every eye shape, everyone, everywhere! It’s a Pillow Talk beautifying filter for the lashes of your dreams!!”
It’s mascara confidence in a tube. Pillow Talk Push Up Lashes is your beauty amplifier to make your eyes look bigger, brighter and more awake - even on those really bad days. This mascara makes your eye colour pop thanks to the jet black shade and creates the perfect Pillow Talk lash; the glossiest, lifted, defined, stretch-effect, separated, voluminous, beautiful lashes.
Best of all? It’s smudge proof, humidity proof and you don’t even need lash curlers to get the maximum benefits from using it.
Her tips on using the mascara? “Use the flat side of the wand to load the mascara onto the lashes, then zig-zag the bristle side upwards from the root for a full push-up, full volume effect. Use the bristle side for a more defined look that magically magnifies and amplifies the look of your lashes!”
Users of the mascara, a whopping 96% agreed they looked magnified, amplified and lengthened. A massive 93% said the mascara gave their lashes voluminous definition.
This is the latest addition to Charlotte’s award-winning, iconic Pillow Talk Franchise, has already been met with glowing reviews even before it launched today, 26th August 2020.
Before hitting the beauty shelves, Pillow Talk Push Up Lashes! is also already award-winning, scooping ‘Best Mascara’ in Oprah’s O Magazine 2020 O-wards for its ‘magic two sided wand, that will ‘lift lashes to new heights’’.
Coinciding with the announcement of the waitlist, Charlotte also launched ‘Charlotte’s Magic Numbers’ – a weekly giveaway with the ultimate treasures from an exclusive Pillow Talk Eye Transformation masterclass, to a one-off, magical Pillow Talk Diamond necklace worth over £3,000, designed by Charlotte together with close friend and legendary jewellery designer, Luis Miguel Howard. You have until the 28th September to get your name on the list - so what are you waiting for? Sign up, here.
The winning numbers will be announced by Charlotte and Sofia Tilbury each week on Treasure Tuesday at 6:00pm, via Charlotte’s Instagram channel, @ctilburymakeup.
Adding one to our basket as we speak…
