Channel phwoar ... Multi-vroom ... the Virgin ride ... etc etc

Somewhere in Virgin Media towers a cunning plan was hatched to sex up a rather plain story about specially trained engineers turning up to customers' houses on motorbikes. The answer is to send out what can only be described as, er ... soft porn dressed up - well, scantily dressed up - as a press release. Cue a series of images of girls with names like Krystle - natch - in Richard Branson-red hot pants lounging around on motorbikes. They will help you with your cable installation, apparently. I bet Google didn't even consider sending out a pic of its employee of the month when it punted its scheme to give bikes to staff.