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The Guardian - UK
The Guardian - UK
Business
John Plunkett

Channel 4 chief: C5 'carpet-bombed' us with Benefits Street clones

Benefits Street: ‘illuminating, moving and important’, ssid the Channel 4 chief executive.
Benefits Street: ‘illuminating, moving and important’, ssid the Channel 4 chief executive. Photograph: Richard Ansett/AP

Channel 4’s chief executive has criticised Channel 5 for “carpet-bombing” its schedule with copycat programmes of its hit documentary series Benefits Street.

David Abraham defended the controversial Channel 4 show, which he said he had found to be “illuminating, moving and important”.

But he hit out at Viacom-owned Channel 5 which he said “despite their denials” were still running copycat versions of the show.

Recent Channel 5 programmes have included Big Benefits Handout and Benefits By the Sea: Jaywick, based in the Essex coastal town which is officially the most deprived place in England.

Abraham said: “There were sequences and episodes in [Benefits Street] that I found to be illuminating, moving and important.

“What I found unfortunate, frankly, was the degree to which Channel 5 in particular then just carpet-bombed the schedule with ‘me too’ versions of that programme which despite their denials are continuing to commission and run.

“That added a dimension to this that I could not have predicted. The original programme, the care with which it was made, the integrity of the programme makers, I would stand by wholly.”

Abraham, speaking at the Voice of the Listener and Viewer conference on Tuesday, added: “As is always the case when there is a quite understandable debate that then escalates into the national press and consciousness, the tone of the debate can be quite different to the tone of the programme.”

Channel 5 was contacted for comment, but had not responded at the time of publication.

Another Channel 5 programme, On Benefits and Proud, first ran on Channel 5 in 2013, three months before Benefits Street first aired on Channel 4 the following year.
A Channel 5 spokesman declined to comment.

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