Channel 4 is a publicly-owned, commercially-funded, not-for-profit public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial arm, 4 Sales, is directly reinvested back into the delivery of its public service remit.
4 Sales offers advertisers commercial opportunities across all Channel 4 brands, all UKTV brands, Box Plus Network brands and BT Sport.
