2017 marketing partners
The Marketing Agencies Association (MAA)
The Marketing Agencies Association (MAA) is the trade body for future-thinking marketing communications agencies in Britain.
Representing the best in marketing agencies, we exist to support, promote and defend the interests of our member agencies through comprehensive advisory services and platforms covering training and management development, commercial issues, procurement, legal advice, financial management and new business.
2016 sponsors and partners
Headline sponsor
AppNexus
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world’s leading independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com
Sponsors
Channel 4
Channel 4 is a publicly-owned, commercially-funded, not-for-profit public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial arm, 4 Sales, is directly reinvested back into the delivery of its public service remit.
4 Sales offers advertisers commercial opportunities across all Channel 4 brands, all UKTV brands, Box Plus Network brands and BT Sport.
Exterion Media
Exterion Media is Europe’s largest privately held Out-of-Home advertising business. Engaging consumers on the move and using wide-ranging insight tools, it delivers valuable, relevant audiences to advertisers. Its diverse inventory formats and environments, both classic and digital, include transport (London Underground, bus, rail) billboards, street furniture and retail.
Exterion Media believes in making the everyday inspirational – by putting the right content, in front of the right people, at the right time and in the right location, Exterion Media transforms ordinary journeys into extraordinary experiences.
Havas Media Group
Havas Media Group gathers together the media talent withinHavas, one of the leading global communications and marketing groups.
It is made up of three media brands: Havas Media, Arena Media and Forward Media - all of which work alongside Havas Sports & Entertainment, the industry’s largest global brand engagement network.
Our company is structured around the principles of a new type of media strategy that we call Organic Marketing. With our Meaningful Brands® methodology at its core, Organic Marketing actively promotes an alternative to the traditional “paid first” approach - ensuring our teams use their skill sets to redefine the strategic roles of owned, shared, earned and paid media for all our clients.
LiveIntent
LiveIntent, the platform that enables brands, publishers and agencies to finally leverage persistent identity across devices, helps you market to people, not pixels. Based on the power of the email hash, the LiveIntent platform helps over 1000 household brands and publishers present marketing and advertising content to over 120MM unique, engaged people each month, contained in emails sent by more than a thousand top publishers and brands. In 2010, LiveIntent became the first programmatic platform to buy and sell ads in email. Designed with the email address at the center of its platform, LiveIntent has evolved beyond simply putting ads in email and has become one of the largest people-based marketing platforms in the world, surpassing all but Facebook in its ability to reach logged-in audiences. LiveIntent is headquartered in NYC, with offices in London, Berlin, Copenhagen, Austin TX and Detroit.
Ooyala
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetise video and TV with personalised, interactive experiences across any screen.
ESPN, Univision, Sky Sports UK, RTÉ, News UK, The Telegraph, RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain) and STV UK: these are just a few of the hundreds of broadcasters and media companies who choose Ooyala. Headquartered in Silicon Valley, Ooyala has offices in New York, London, Paris, Madrid, Dallas, Stockholm, Sydney, Tokyo, Singapore and Guadalajara. It has sales operations in dozens of other countries across the globe. For more information, visit www.ooyala.com.
Rubicon Project
Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
The company’s pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe.
Founded in 2007 and headquartered in Los Angeles, Rubicon Project has fourteen offices including New York, San Francisco, Paris, Hamburg, Sydney, London, Milan and Tokyo.
xAd
xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalised messages to the right people they want to reach, based on the real places they visit everyday. Each month, xAd’s patented location platform helps marketers reach over 300 million people globally via more than thirty thousand popular mobile applications. With xAd, marketers can say goodbye to assumptive marketing and reach the right people at real places in real-time with precision, relevance and confidence. Learn more:http://www.xad.com.
Marketing partners
AOP
The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.
BlogsRelease - Blogger Review Campaigns
The #1 PR marketplace for brands to engage with bloggers worldwide with just one click.
BlogsRelease provides visibility for brand campaigns, which means no more time-consuming searches; bloggers will come to them. By sharing content onBlogsRelease, brands also get the important bonus of being able to track their content and where it is shared in the blogosphere.
Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising. With over 850 members, most of the UK’s leading brands, media owners and agencies work with the IAB to define the future of digital advertising.We work to ensure that marketers can maximise the potential of digital media and mobile devices, helping our members engage their customers and build great brands. By sharing knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising.
The CMA
The Content Marketing Association (CMA) is the industry body for content marketing. The overarching aim of the CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines.
The Guardian Edinburgh International Television Festival
The Edinburgh International Television Festival brings the television and digital world together to celebrate creativity and diversity, and debate major issues facing the industry. The Festival is a charitable organisation with a mission to identify and nurture the next generation of talent.
NABS
NABS’ purpose is to improve and champion the wellbeing of everyone in advertising and media, to help you, your company and the industry succeed and thrive, at every stage on the journey of your career.
We’re passionate about providing the industry with expert, impartial and friendly help, advice and career guidance. We do this through our comprehensive career coaching, networking opportunities, grants and workshops on things like working parents and resilience, an Advice Line which exists to offer support and a friendly, expert ear, and events which bring all sides of our community together to network and learn.
So, if you’re looking to navigate a successful career path, in need of someone to turn to for some helpful, informed advice and guidance, hoping to build your confidence and self-belief, or keen to give something back to our advertising family, call us, meet us, use us!
Warc
Warc.com offers advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients in over 100 countries grow their businesses by using proven approaches to maximise advertising effectiveness. Warc’s clients include the world’s largest advertising and media agencies, brands, research companies and universities. With 8000+ effectiveness case studies, 800+ event reports, plus best practice guides, consumer insights and trend analysis in one place, Warc is designed to support your business proposals and improve marketing effectiveness. Warc - when you know, you grow.
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