The Changing Media Summit programme balances keynotes from the biggest household names, insights from the newest disruptors and first glimpses of the people you’ll be talking about in 12 months time.
Confirmed speakers for next year include:
Jenny Biggam, founder, the7stars
In 2005 Jenny launched independent media agency the7stars with Mark Jarvis, at a time when independent agencies seemed to be a dying breed. They had a clear view that advertisers deserved a better type of media agency; one that had innovative ideas, delivered the best deals to clients, and was a nicer place to work. Eleven years on and the7stars is now the UK’s largest independent media agency. Recently, the7stars was awarded ‘media agency of the year’ by both Campaign and Media Week and named in the Sunday Times’ top 5 best small companies to work for the fourth year running.
Gary Bramall, chief marketing officer, Hailo
Gary is global chief marketing officer of Hailo, a British technology platform that matches taxi drivers and passengers through a mobile phone application. The company was launched in November 2011 and its services are available in more than 20 cities worldwide.
Before joining Hailo, Bramall was previously the senior global brand experience director at Microsoft, where he was responsible for brand strategy, creative direction and execution, brand management and social good across all Microsoft Consumer Apps. Prior to Microsoft’s acquisition of Skype, Bramall headed up their brand and creative services. In addition, he has held senior global marketing roles at both Apple and Orange, the telecommunications company.
Michael Brunt, chief marketing officer and managing director, global circulation, the Economist
Michael is chief marketing officer and managing director of circulation for the Economist, one of the world’s most widely recognised and well-read current affairs publications. His work for the Economist Group began in 2006, since when he has helped to shepherd the 170-year-old publication, its website, its daily web edition and its app into greater prominence and circulation.
Sue Unerman, chief strategy officer, MediaCom
Sue drives the strategy for MediaCom in the UK to ensure accountability, cut through and innovation in all work.
Campaign magazine says: “To help propel an agency to the top through its strategic work takes some doing, but to keep it there for ten years demonstrates a scary strength of will.” When they named her as top media planner for the second year they wrote “the brains behind the brawn of MediaCom her impact and influence on the business remain second to none”.
She blogs at www.sueunerman.com, and is co-host of the MediaCom Connected Podcast. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012. Campaign magazine called it “one of the most influential marketing books of 2012”. Her new book, on women and work, ‘The Glass Wall, success strategies for women at work and businesses that mean business’ was published in September 2016; the Daily Mail called it a “revelatory new book, which offers practical, and often surprising, strategies for succeeding in the business world”.
Past speakers include:
Chris Altchek, co-founder and CEO, Mic
Chris is the co-founder and CEO of Mic, a media company for the millennial generation. Each month, more than 30 million readers and viewers rely on Mic’s unique sensibility to stay informed and make sense of the world. With sections focused on news, policy, world, identities, connections, connections, technology, science and art, Mic offers insightful stories and compelling perspectives on the issues that matter.
Kevin J Delaney, editor-in-chief and president, Quartz
Kevin is editor-in-chief and president of Quartz. He was a reporter at the Wall Street Journal for a decade, with that time split between hardship postings in Paris and San Francisco. While covering internet companies such as Google, Twitter, and Facebook for the Journal, he became convinced that newspapers could do much more to ensure that good journalism thrives in the digital age.
Sir John Hegarty, worldwide creative director and founder, Bartle Bogle Hegarty (BBH)
John has been central to the global advertising scene over six decades working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle, which became one of the most famous and awarded global advertising agencies ever.
His creative awards are numerous. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. He was awarded a knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.
Lauren Laverne, co-founder and broadcast director, the Pool
A lifelong music lover, Lauren formed the indie band Kenickie when she was still at school. After the band split, she moved into broadcasting where she has made her name as a DJ on BBC 6Music and on screen, presenting TV shows including the Culture Show and 10 o’clock Live. She has had columns in Grazia, Red and the Observer and this year presented Woman’s Hour. Earlier this year she and journalist Sam Baker launched the Pool, a new digital platform for women.
Amanda Mackenzie OBE, CMO, Aviva
Amanda was a member of Aviva’s group executive for seven years as CCMO and joined Aviva to change the name from Norwich Union and to set up a global marketing and communications function. She has over 25 years of commercial experience, including director roles at British Airways Airmiles, BT and British Gas.
She was awarded an OBE in the 2014 New Year honours list for services to marketing. She is on loan from Aviva as executive advisor to Richard Curtis and team for Project Everyone, which is a campaign to make the UN’s sustainable development goals reach as many people in the world as possible.
Nicola Mendelsohn, vice president, Facebook EMEA
Nicola joined Facebook in June 2013 as vice president, Europe, Middle East and Africa, overseeing Facebook’s business activities for the EMEA region.
Previously she was executive chairman at the advertising agency Karmarama. She is the co-chair of the Creative Industries Council, a joint forum between the creative industries and Government. This year, Nicola was named a Commander of the Order of the British Empire (CBE) in recognition for her services to the creative industry.
Prior to Karmarama, Nicola was the deputy chairman of Grey London and a board director at BBH.
Lindsay Pattison, CEO, Maxus Worldwide
Lindsay has been described as a positive force of nature. As UK CEO she transformed the UK media agency Maxus, growing revenue, staff base and profit sevenfold in just over four years. She then expanded this drive across the rest of the Maxus network as global chief strategy officer, looking after planning, effectiveness, product development and new business. In October 2014 Lindsay continued her growth within GroupM and was appointed CEO of Maxus Worldwide.
Sir Martin Sorrell, CEO, WPP
Sir Martin Sorrell is CEO and founder of WPP, the world’s largest marketing communications group. WPP employs over 190,000 people (including associates and investments) in over 3,000 offices in 112 countries. He is one of the most respected global industry leaders whose views on business and the world economy are widely sought.
Sir Martin has degrees from Cambridge University and Harvard Business School. He actively supports the advancement of international business schools, advising Harvard, IESE and Indian School of Business, the China Europe International Business School and Fundação Dom Cabral Business School in Brazil, among others.
Keith Weed, CMO, Unilever
As chief marketing and communications officer, Keith is a member of the Unilever executive and responsible for the marketing, communications and sustainable business functions. His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan and has also pioneered new ways of integrating sustainability into the business.
We are always open to our members and the professional community participating in shaping the programme. If you have content and speaker ideas, please send them to Adam Davidi on Adam.Davidi.Freelance@theguardian.com
