Day One - 23rd March 2016
8.15 - 9.00 Registration and coffee
9.00 - 9.05 Chair’s opening remarks
Rory Cellan-Jones, technology reporter, BBC News
9.05 - 9.20 Welcome from the Guardian
David Pemsel, CEO, Guardian Media Group
9.20 - 10.05 Brand keynotes: Seeking a purpose beyond the bottom line
How can brands marry purpose with profit? How can purpose be used to differentiate brands from competitors? Are brands responsible for solving pressing social problems?
Amanda Mackenzie OBE, chief marketing officer, Aviva
Keith Weed, chief marketing officer, Unilever
10.05 - 10.30 Fireside chat: Building a media company fit for the digital age
What does a modern media company look like? What do its teams look like? What functions does it need? How can it ensure long-term sustainability?
Kevin Delaney, editor-in-chief and president, Quartz
10.30 - 11.00 Refreshment break and startup pitches
Head to the startup zone to hear the first startup pitches of the day
11.00 - 11.45 Panel debate: Ad blocking, viewability and the death of mobile advertising?
Since their release ad blocking apps have topped iPhone app charts. Does ad blocking mean the death of mobile advertising? How big is the threat to brands, media owners and agencies? Will the rise of ad blocking and questions around viewability lead to the reinvention of advertising?
Tim Gentry, global revenue director, Guardian News & Media
Helen McRae, CEO, UK and chair of western Europe, Mindshare
Jay Stevens, general manager, international, Rubicon Project
Further speakers to be announced
11.45 - 12.05 Is it worth it? Measuring the value of content marketing
With many predicting that ad blocking will lead to a rise in investment and expectation around content marketing, how do you measure the effectiveness of content?
Maria Garrido, global head of data and consumer insights, Havas Media Group
Speakers to be announced
12.05 - 12.55 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 1
Who owns the audience? Social media and the news
From Snapchat Discover to Facebook Instant Articles, publishers are experimenting with new projects to widen their distribution and find new audiences. How are these initiatives working out? Has the user experience been improved? Does off-site publishing offer media companies a sustainable future?
Cory Haik, executive director for emerging news products, The Washington Post
Mary Hamilton, executive editor, audience, Guardian News & Media
Farrah Storr, editor, Cosmopolitan
Mimi Turner, marketing director, The Lad Bible
Breakout session 2
Case study: Data overload - how to make data useful
Today, media companies are faced with ever-growing amounts of data to manage. In this session, hear how leading media companies are using data to create engaging and personalised experiences, without being creepy.
Speakers to be announced
Breakout session 3
Masterclass: Digital fitness - is your organisation up to scratch?
Ali Merifield, director, Quirk London
Carlos Menezes, managing director, Quirk London
12.55 - 13.55 Lunch
13.55 - 14.20 Fireside chat: Mad men, meet the algorithm - creativity in the digital age
Hear advertising legend, Sir John Hegarty, discuss what great creativity in the digital age looks like now and in the future.
Sir John Hegarty, worldwide creative director and founder, Bartle Bogle Hegarty (BBH)
14.20 - 14.45 Presentation: Innovation and partnerships
Nicola Mendelsohn, vice president, Facebook EMEA
Stephen van Rooyen, chief marketing and digital officer, Sky UK
14.45 - 15.30 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 4
How to put the customer at the heart of your business
In the connected world, where social media amplifies the customer voice, it’s now more important than ever to put the customer at the centre of business. In this session, hear how leading companies are delivering customer-centric approaches and building meaningful relationships with consumers.
Blake Cahill, global head of digital and social marketing, Philips
Taavet Hinrikus, founder and CEO, TransferWise
Further speakers to be announced
Breakout session 5
Case study: How to make video work for your media business
Video is critical to the success of today’s media companies. According to Cisco, by 2017 video will account for 69% of all consumer internet traffic. In this session, hear best practice around the production, distribution and monetisation of video content.
Dominic Carter, managing director, News UK Commercial
Rags Gupta, general manager, EMEA, Ooyala
Kerensa Samanidis, head of digital products, BFI
15.30 - 16.00 Refreshment break and startup pitches
Head to the startup zone to hear the next startup pitches of the day.
16.00 - 16.20 Case study
Speaker to be announced
16.20 - 16.45 Fireside chat: Instagram for brands
Instagram now has community of more than 400 million. Hear how brands are using the photo-sharing platform to build authentic relationships with consumers.
Amy Cole, head of brand development, EMEA, Instagram
16.45 - 17.15 Closing presentation: The future of news
Richard Gingras, head of news and social products, Google
17.15 - 17.20 Chair’s closing remarks
Rory Cellan-Jones, technology reporter, BBC News
17.20 Drinks reception and entertainment
Day two - 24th March 2016
8.15 - 9.00 Registration and coffee
9.00 - 9.05 Chair’s opening remarks
Kate Russell, technology reporter, BBC Click
9.05 - 9.30 Keynote presentation and Q&A: Facing the music in the connected age
The way we consume music has changed. Hear the chair and CEO of the UK’s leading music company discuss how the industry is adapting to digital disruption.
David Joseph, chair and CEO, Universal Music UK
9.30 - 9.50 Do British news publishers have a diversity problem?
In this session, hear exclusive results from the Guardian Media & Tech Network’s recent survey into diversity across British news publishers.
Speaker to be announced
9.50 - 10.40 Panel session: How to champion diversity in the workplace
From Proctor & Gamble’s Touch the Pickle to Always’ Like A Girl, a series of high-profile ad campaigns won at Cannes Lions 2015. But does the ad and marketing industry’s commitment to fighting inequality extend to its own workforce? What can organisations do to ensure inclusive workplaces?
Shelina Janmohamed, vice president, Ogilvy Noor
Lindsay Pattison, global CEO, Maxus
Nishma Robb, head of marketing, Google
Further speakers to be announced
10.40 - 11.10 Refreshment break and startup pitches
Head to the startup zone to hear the first two startups pitches of the day
11.15 - 11.40 Fireside chat: Inside the mind of millennials
Chris Altchek, CEO and co-founder, Mic
David Beebe, vice president, global creative and content marketing, Marriott International
11.40 - 12.30 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 1
Television advertising at 60: what’s next?
The digital age has seen viewers gifted new choices, and online, on-demand viewing services mean that brands have a less captive audience than in previous decades. Is traditional TV advertising still worth allocating budget to? How does it compare to video advertising? How can the ad industry adapt and how can commercial channels ensure that their revenue stream remains in tact?
Alan Wolk, senior analyst, Diffusion Group (moderator)
Mark Evans, head of marketing, Direct Line Group
Tess Alps, chair, Thinkbox
Further speakers to be announced
Breakout session 2
A walk down the high street of the future
As new technologies become more accessible and consumer demands for quick, personalised experiences grow, the retail industry is changing. While bricks-and-mortar continues to adapt to the rise of these technologies, what might the future look like for the industry?
Ana Andjelic, senior vice president, global strategy director, Havas Media Lux Hub (moderator)
Hemal Kuntawala, product owner, M&S Venture Labs
Theo Theodorou, head of EMEA, xAd
Further speakers to be announced
Breakout session 3
Masterclass: Everything you need to know about influencer marketing but were afraid to ask
Timothy Armoo, founder, Fanbytes
12.30 - 13.30 Lunch and networking
13.30 - 14.15 Panel session: Agencies of the future
What are the emerging models and partnerships between agencies, media owners and clients? Why are these new models emerging? How is digital transformation changing the speed at which the creative process moves?
Suki Thompson, CEO, OysterCatchers (moderator)
Anna Watkins, managing director, Guardian Labs
Further speakers to be announced
14.15 - 14.40 Fireside chat: Marrying heritage and purpose with diversified revenues
In this session, hear how the CEO and president of Forbes is combining a 98-year-old tradition with a culture of innovation, science and contemporary performance.
Mike Perlis, CEO and president, Forbes Media
14.40 - 15.10 Refreshment break and startup pitches
Head to the startup zone to hear the last two startups pitches of the day
15.10 - 15.35 Fireside chat: Inside the Pool
Sam Baker, co-founder, The Pool
Lauren Laverne, co-founder, The Pool
15.35 - 16.25 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 3
Leveraging startups for ROI: how pioneers are embracing innovation
Media business models are changing overnight. From selling physical space in papers and magazines, to charging per page view, to native content, and ad-blockers on the rise, publishers must be thinking about how readers will be consuming content in the future, rather than keeping up with their current reading habits. Here we look at how established businesses are working with startups to make sure these organisations continue to thrive in an uncertain ecosystem.
Mel Exon, managing director, BBH London and co-founder, BBH Labs
Rose Lewis, co-founder, Collider
David Prasher, managing director, Haymarket
Further speakers to be announced
Breakout session 4
Session to be announced
16.25 - 16.45 Closing keynote address: the media landscape in 2025
Speaker to be announced
16.45 - 16.50 Chair’s closing remarks
Kate Russell, technology reporter, BBC Click
16.50 Conference ends
