May 19--It began with a Tweet that posted around 7 p.m. Chicago time:
The next step came an hour or so later, when Twitter followers were told to visit the rapper's website, and scroll down. The hashtag was #magnificentcoloringworld
From the provided link visitors received four ticket purchasing options for events at 2, 4, 6 and 8 p.m. What is it? Unspecified. Location? Unspecified. What is known is that the event sold out in less than an hour, and the secondary market on Craigslist Chicago was 99 percent people wanting tickets. The few who had them were posting availability, and soliciting bids.
The hope of the fans who snatched up tickets is that it is going to be a concert, even if "not what you think it is" might lead to a different conclusion. As with surprise album releases, an event such as this is calculated to take a performer's fanbase by storm. Chance the Rapper's newest mixtape, "Coloring Book," is a critical smash. The mixtape is certain to debut in the Billboard Top 200, having been streamed at least 50,000 times.
Tickets for the 8 p.m. event at chanceraps.com, a "21+ Experience" that includes complementary beer, received a status change from "sold out" to "check back soon."
RELATED STORIES:
Chance the Rapper makes freedom sing on 'Coloring Book'
Chance the Rapper's 'Coloring Book' released
Watch behind-the-scenes footage of Chance the Rapper's 'Angels' video
