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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Championship Manager managers back AFC Wimbledon

The company behind one of the world's best computer games is backing one of the world's worst football teams. That is: Sports Interactive has signed a six-figure sponshorship deal with AFC Wimbledon, which has been formed in response to the threat of the Wimbledon FC football (soccer) team relocating to the outer darkness (Milton Keynes). AFCW played its first game on Wednesday night within walking distance of where I live, and got hammered. Trivia point: Sports Interactive's office is over the top of an estate agent's called Hotblack Desiato well known to sadly departed HHGTTG author Douglas Adams. You don't get this kind of detail in the Wall Street Journal, partly because no one really cares outside the M25.

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