Champagne Football flew off the shelves in recent weeks with the book charting former FAI chief John Delaney's rise and fall proving a real hit with Irish readers.
Tonight Virgin Media aired a documentary based on the best-selling book by Sunday Times journalists Mark Tighe and Paul Rowan.
The documentary showed clips from Delaney's extravagant James Bond-themed 50th birthday party and gave an insight into his reign at the top of the FAI - which eventually came to a shuddering halt after Champagne Football's authors broke a series of revealing stories about Delaney's compensation and the association's major financial troubles.
Tonight's programme provoked a strong reaction on social media, with viewers making their feelings known.
Tighe discussed some of the content of the book during the show and pointed out how the Ireland women's team fought for proper treatment by going on strike, while Delaney garnered praise from some quarters at the same time.
Tighe noted: "On the same day we've people like Shane Ross and Kieran Mulvey putting out press releases praising John Delaney, we'd Irish women going on strike effectively trying to get their own tracksuits so they don't have to change in airport toilets."
And one Twitter user responded to that observation, saying: "Fair play to the women's team for taking a stand. Completely unacceptable stuff! Should have never happened to begin with.. #ChampagneFootball"
Another commented: "Delaney "When I took over the #FAI it was in rag order" hows it looking now folks? #champagnefootball"
The documentary brought Roy Keane to mind for GAA social media personality Buff Egan.
He tweeted: "And to think we thought Roy Keane was just a crank when he used to complain about the players being treated like 2nd Class. I think now he must have been right #ChampagneFootball"
Another viewer said: "Shocking viewing this from @VirginMediaIE #ChampagneFootball incredible, but many in Irish football knew something was rotten years ago."
While another added: "Man, #ChampagneFootball is so depressing."
The book's synopsis reads: "Over the course of fifteen years, John Delaney ran the Football Association of Ireland as his own personal fiefdom.
"He had his critics, but his power was never seriously challenged until last year, when Mark Tighe and Paul Rowan published a sequence of stories in the Sunday Times containing damaging revelations about his personal compensation and the parlous financial situation of the FAI.
"Delaney's reputation as a great financial manager was left in tatters. He resigned under pressure, and the FAI was left hoping for a massive bail-out from the Irish taxpayer."
