The pagans are not amused by the appearance of Homer Simpson beside the priapic Cerne Abbas giant in Dorset. Are you?
"Once the Simpsons knew how to parry crudity with intelligence blow for blow... then the show became stupid." That was TV critic Ian Jones' verdict last week. He said that in the early days of the show "for every burp gag came an arch pop-culture reference." Now it revels in "big, stupid antics."
The publicity machine for The Simpsons Movie has commissioned a 70 metre tall Homer in biodegradable white paint to accompany the ancient Cerne Abbas fertility god.
It has already drummed up much interest and a new version of Homer playing a game of quoits with the giant.
Is it a clever clash of cultures or just a predictable big dick gag?
Pagans reckon it's very "disrespectful and not at all aesthetically pleasing".
But it will wash off. And it's not the first time the giant has been used for advertising. He has also helped sell condoms, jeans and bicycles, according to the National Trust.
Should fields be used for cheeky ads?
