The CEO of a cycling tech company Hammerhead dropped his usual daily work routine and took a whole day's workload of calls, catch ups and tasks on his bike throughout World Bicycle Day.
Pieter Morgan stayed on his bike for all work events during World Bicycle day using his own Hammerhead tech to guide him while working and enjoying the iconic views.
Pieter has been cycling from a young age, helping to start his high school cycling club, where he met Laurence Wattrus and would go on to co-found Hammerhead.
Hammerhead grew from two high school friends tinkering with tech in a budget AirBnB, to a team of three dozen passionate cyclists and engineers.
Hammerhead is a cycling tech startup designing advanced cycling computers, harnessing technology that has never been used before in the industry.
