Centara Hotels & Resorts has been recognised among the country's leading groups in the latest Brand Finance Sustainability Perceptions Index 2026. The recognition reinforces Centara's growing reputation as a hospitality leader that integrates environmental, social and governance (ESG) principles into both its operations and guest experience.
The report highlights organisations that are perceived to manage sustainability effectively, reflecting not only corporate commitments but also how these efforts are understood and valued by consumers. For Centara, this recognition signals a meaningful alignment between long-term ESG strategy and evolving guest expectations.
This year, Centara nets strong results across all ESG categories. In environmental sustainability, Centara has the third-highest perceptions among Thai hotel brands and sits in the Top 5 among all Thai brands researched. In social and governance sustainability, Centara is the second-highest perceived Thai hotel brand. Centara holds the second-highest governance perceptions of all Thai brands researched.
"Centara's performance in the Brand Finance Sustainability Perceptions Index 2026 reflects how effectively the brand is aligning its ESG commitments with what guests increasingly expect from modern hospitality. In a sector where sustainability continues to grow as a key driver of reputation and choice, Centara stands out for making responsible practices visible and meaningful across its guest experience," said Alex Haigh, managing director Asia Pacific, Brand Finance.
