The Boston Celtics are signing a multi-year partnership with online fantasy and sportsbook provider DraftKings, reports Sporttechie.com’s Andrew Cohen.
As the NBA gets more involved with sports betting as a source of revenue, individual teams have been securing their own partnerships as well. Boston is one of three teams inking long-term agreements with Draftkings, the Philadelphia 76ers and Indiana Pacers being the other two franchises.
Boston’s deal will be solely for fantasy sports-related promotions, unlike that signed with the Pacers and 76ers. This is due to the fact that while sports betting is legal in Indiana and Pennsylvania, it is still illegal in Massachusetts.
DraftKings will host watch parties for Celtics games, and sponsor social media posts as well as part of the promotion.
The fantasy sports and online bookmaking site has already established relationships with the NBA as the league’s authorized betting operator, as well as having an arena-based partnership with Madison Square Garden.
