Now that you are able to watch live Boston Celtics basketball again with games that count, you will soon be able to drink a Celtics-themed beer to go with it.
The team recently announced a partnership with local brewers Jack’s Abby Craft Lagers to produce “Pride and Parquet” beer, just the third such partnership across the NBA and the first for a New England sports team in one of the four major North American sports.
“[The Celtics] are a legendary institution in New England and the cooperation and enthusiasm of their organization made this a perfect relationship,” related Rob Day, Jack’s Abby Craft Lagers Senior Director of Marketing, in a press release shared by the team.
“We couldn’t be more excited to share in the Celtics story and bring some truly special things to our fans.”
“Pride and Parquet” is planned for release throughout the New England region beginning in late fall to early in the winter as the 2020-21 season kicks off — keep an eye open for it in a package store near you.
