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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Justin Quinn

Celtics announce sponsorship with Arbella, Putnam to continue

The Boston Celtics have announced via a press release their partnership with Arbella Insurance Group and Putnam Investments will continue with the two companies reprising their role as the Co-Presenting Partners for the 2020 NBA Playoffs.

These partnerships are now in their fifth season — the sixth consecutive season that has seen the Celtics make the playoffs — begun when the two corporations joined forces to represent Boston in 2016.

Arbella has been a sponsor dating as far back as 2008, when the Celtics won their 17th and last title.

Now, in the hunt for an unprecedented 18th banner, the Celtics, Arbella, and Putnam have created a co-branded playoff logo which will be featured in team social media productions before and after each of the team’s 2020 NBA Playoff games.

The Celtics will also have exclusive coverage via Putnam before each and every playoff game on Celtics.com, per the press release.

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